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7 Essential Questions to Ask Your Future Real Estate Agent: Pegasus Realty’s Expert Advice

In Ghana, the real estate market has grown steadily over the past few years, with demand for residential and commercial properties increasing. According to a report by JLL, a global real estate services company, Ghana’s real estate sector is one of Africa’s fastest-growing markets. The report also noted that the rise of middle-class incomes, urbanization, and a growing economy are key drivers of this growth.

This means that, as more Ghanaians come into home ownership, there would be a need for interfacing and hiring real estate agents. When buying or selling a property, working with a real estate agent can make a world of difference. Not only can they help you navigate the complex and ever-changing real estate market, but they can also provide valuable insights and advice throughout the process. However, not all real estate agents are created equal, and it’s important to do your due diligence before signing on with one. But how can you get your agent to provide you with the best value? At Pegasus Realty, we’ve devised a simple solution for this problem. Regardless of how experienced you are in buying, selling or leasing properties, this solution can help you. To help you make an informed decision, here are 7 essential questions to ask your real estate agent before signing on:

What is Your Experience with Properties in Ghana?

Ghana’s real estate market is unique, with its own set of laws, regulations, and cultural nuances. As such, it’s important to work with a real estate agent who has extensive experience working in Ghana and is familiar with the local market. Ask your agent how many years they have worked in the Ghanaian real estate market, what types of properties they specialize in, and if they have any references or client testimonials.

What is Your Marketing Strategy?

Your interactions with real estate agents will not just be about buying property. Sometimes, you might want to sell. Marketing is an essential part of selling a property, and a good real estate agent should have a solid marketing strategy in place to ensure maximum exposure for your property. Ask your agent what marketing channels they use, how they plan to market your property and their track record for successfully selling properties. This information can give you an idea of the agent’s marketing expertise and ability to attract potential buyers.

How Do You Determine the Value of a Property?

Pricing a property correctly is crucial to attracting potential buyers and achieving a successful sale. Ask your agent how they determine the value of a property, what factors they take into consideration, and if they can provide you with a comparative market analysis to help you understand the local market trends and pricing. This information can give you a good idea of their expertise, and if you’re in a relationship, that will see you get a fair amount for your asset sale.

What Services Do You Offer Beyond Traditional Real Estate Services?

In addition to traditional real estate services, some agents offer additional services such as property management, legal consultancy, and home insurance consultancy. Ask your agent if they offer any of these services and how they can help you throughout the real estate transaction process.

What is Your Availability and Communication Style?

Effective communication is essential in any real estate transaction. You want an agent who will keep you updated every step of the way and provide timely responses to your questions and concerns. Ask your agent how they prefer to communicate. Do they prefer phone conversations, emails or in-person meetings? How often do they provide updates? What is their availability like during evenings and weekends? This information can help you gauge the agent’s communication style and ensure that you’re both compatible, and they will keep you informed throughout the process.

What’s your negotiating style?

Negotiation is a crucial aspect of any real estate transaction. You want an agent representing your best interests and negotiating on your behalf. Ask your agent about their negotiating style and how they approach negotiations. This information can give you a good idea of their negotiation skills and whether they fit your needs.

What are your fees and commission rates?

Finally, it’s important to understand the fees and commission rates associated with working with a real estate agent. Ask your agent about their fees and commission rates and how they’re structured. This information can help you understand the costs associated with working with an agent and ensure that you’re getting a fair deal.

Buying or selling a property can be a complex and challenging process. Moreover, Ghana’s real estate laws and regulations require a thorough understanding of the local market. Working with a knowledgeable and experienced real estate agent can make all the difference. A reputable real estate agency like Pegasus Realty, which has a team of experienced real estate professionals and offers additional services such as legal consultancy and home insurance consultancy, can provide invaluable support. But don’t just trust our word on this. By asking these 7 essential questions before signing on, you can ensure that you are working with an agent with the expertise, marketing savvy, pricing knowledge, and communication skills to help you achieve your real estate goals.